Nowadays, companies cannot ignore key relevance of information. We live in a time of change, in which Data is the raw material for becoming a world-class business asset, that can be transformed into a competitive advantage if you have the necessary technologies and human talent.
Business Intelligence (WITH A) applied to the extraction of value from Big data, indeed, seeks to maximize operational efficiency and improve strategic decision making.
Companies are increasingly aware of the enormous potential of the implementation of a BI project in a company when:
- help improve sales
- retain customers
- plan and achieve better results of marketing campaigns
- know the profitability of products and services
- improve operational processes
A) Yes, at least, is affirmed by a new global study conducted by Capgemini and EMC Corporation, in which the growing interest in extracting value from big data and, in parallel, fear not to. According to the recent report, many institutions fear losing relevance in a context dominated by the valuable data obtained by the most active companies, who know how to take advantage Advantages of massive data analysis in today's Big Data environment.
Specifically, the 65 percent of companies surveyed recognize that they run the risk of losing competitiveness or to become institutions “irrelevant” if they don't adopt new data analysis solutions.
The 70 percent of IT managers believe that their organization's ability to explotar big data will be decisive for future success, and the 59 percent believe data is becoming central to their market value, to the point of having a greater relevance than the same products and services, always according to the report data.
And evenn looking for success
More than a half (56 percent) you believe your investment in big data over the next three years will exceed your previous investment in information management. Despite this, not even a third, only the 27 percent of respondents rate their big data initiatives as successful.
In the same line, almost half of the executives, the 47 percent, acknowledged that his IT systems are not optimized so that the work of decision makers is effective and they claimed the need to improve IT systems to respond to the needs in different areas, as clients, suppliers and other key points outside the organization on which relevant information is needed.
To make the report, titled “Big & Fast Data: The rise of knowledge-based companies”, some 1.000 senior executives and decision makers from institutions in nine industries and ten countries in North and South America, Europe and Asia-Pacific, in order to shed light on the perception of companies themselves on the need to prepare for the adoption of Big Data.
Image source: Pong / FreeDigitalPhotos.net
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