Google's latest acquisitions are much more than a declaration of intent. If it had already been clear that the internet giant's purchases, at the same time as millionaires, they are strategic, with the acquisition of Dropcam and Lipbox makes it clear that you want to extend your success on the web by combining diversification with the development of new technologies associated with Big Data.
The company founded by Sergey Brin and Larry Page continues to bet that is why interconnected world that symbolize the Internet of Things and its big eye, in the purest Big Brother style. Now, with the purchase of Dropcam and Lipbox, that omnipresent eye reaches the interior of our homes and also the environment.
Dropcam, online surveillance cameras
Home automation and the Internet of things applied to home security Dropcam has an important exponent, and Google decided to take over this startup that sells home surveillance cameras, and that temporarily stores the videos of its users in the cloud.
Google's purchase of this company is part of its strategic interest in cloud computing services, as well as cutting-edge technologies associated with robotic , as it has shown in some of its recent acquisitions, such as the purchase of the military robot company Boston Dynamics and Nest Labs, smoke detector manufacturer. Let's also remember your next driverless locomotion project, with the autonomous car built by the company's own engineers.
Satellites for a competitive advantage
Skybox Imaging, a company of satellites that capture high definition images, is the other company that will become part of the Google empire, this time for 500 millions of dollars, a modest figure if we compare it with the price paid by Facebook for Whatsapps.
Your purchase has raised a lot of expectations, not so much for the boost it will give to Google Maps, but for the incredible possibilities that open at the predictive level for competitive advantage. Among other things, it is feasible to predict the sales of a company, as well as other movements through the monitoring of satellite images that would be at the service of a kind of espionage from the future.
According to Christopher Mims, technology columnist for The Wall Street Journal, who establishes the purchase as the acquisition of Google that will have greatest influence in the world. In connection with its most everyday uses, on the other hand complementary to those offered by Dropcam, the expert ironically states that "in a couple of years, when someone wants to know if the patio light was on, you should check Google Maps. “
Finally, Mountain Viewers are looking to utilize the fleet of 180 Skybox satellites to bring internet closer to those remote areas where it is estimated that around 5 one billion people lack of access. One way to bridge the digital divide but, at the same time, a big step to increase the potential number of customers for your marketing products.
Image source: Stuart Hundred / FreeDigitalPhotos.net
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