why mdm, Business Management and Marketing are a perfect trio?

Contents

Regarding business management and marketing, origin Y data quality It's very important because they will help in decision making.

Despite this, most sales and marketing professionals rely on systems designed to automate individual business functions, as sales, finance and customer service, to name just a few. Despite advances in CRM, e-commerce, BI and other marketing and business management applications, it is still very difficult to see through these isolated systems in search of new ideas.

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From marketing it is impossible to control the processes that collect this relevant data because those systems were designed to automate a specific function.

Then, From marketing it is impossible to control the processes that collect this relevant data because those systems were designed to automate a specific function?

From marketing it is impossible to control the processes that collect this relevant data because those systems were designed to automate a specific function

Master data management From marketing it is impossible to control the processes that collect this relevant data because those systems were designed to automate a specific function From marketing it is impossible to control the processes that collect this relevant data because those systems were designed to automate a specific function, From marketing it is impossible to control the processes that collect this relevant data because those systems were designed to automate a specific function From marketing it is impossible to control the processes that collect this relevant data because those systems were designed to automate a specific function, operations, From marketing it is impossible to control the processes that collect this relevant data because those systems were designed to automate a specific function, From marketing it is impossible to control the processes that collect this relevant data because those systems were designed to automate a specific function, From marketing it is impossible to control the processes that collect this relevant data because those systems were designed to automate a specific function View of 360 Degrees From marketing it is impossible to control the processes that collect this relevant data because those systems were designed to automate a specific function From marketing it is impossible to control the processes that collect this relevant data because those systems were designed to automate a specific function.

Master data management From marketing it is impossible to control the processes that collect this relevant data because those systems were designed to automate a specific function:

  1. A From marketing it is impossible to control the processes that collect this relevant data because those systems were designed to automate a specific function, From marketing it is impossible to control the processes that collect this relevant data because those systems were designed to automate a specific function, From marketing it is impossible to control the processes that collect this relevant data because those systems were designed to automate a specific function From marketing it is impossible to control the processes that collect this relevant data because those systems were designed to automate a specific function.
  2. A From marketing it is impossible to control the processes that collect this relevant data because those systems were designed to automate a specific function, that gathers all available information about a customer (web, transactions, purchases made …) or a product. This vision of 360 degrees will allow, not only offer a best customer service, but also Sales increase.
  3. A Operational MDM, that connects and updates all sales and service systems in real time. This way improve the Customer experience and data quality.

The extraordinary benefit of MDM

The Master data management is becoming a essential tool in business administration and marketing How do the advantages it offers us affect the day-to-day life of a CMO?? Let's see it:

  • detailing the product characterization. In this way we can monitor them correctly, find out which ones enjoy the biggest sales and why.
  • Gathering all the information of each client in a single source. It will be easier to discern which customers have bought which products and services, and launch new offers with guaranteed success.
  • Improving database segmentation, which will allow us to better establish the profile of each of our clients.
  • Removing duplicate information and reduction of operating costs.
  • Improving the ROI evaluation analyze the relationships between investment, interactions with customers and sales.
  • Improving the Customer experience integrating the information collected through all channels, systems and devices available.

It has been proven that, after installing a Sistema MDM in an e-commerce company, income can be increased up to 10% or more, since the system allows you to improve cross-selling and take advantage of information on previous sales.

Business management and marketing must adopt MDM to achieve positive ROI

Master data management It is the technology that will cause you to lose revenue and customers, legal issues, worker frustration, past problems. In business administration and marketing, every day the volume of data to be handled multiplies due to software applications, Internet use, increase in mergers and acquisitions, programmatic marketing, social media, globalization, etc. it is very important that CMOs adopt MDM as soon as possible, which will undoubtedly result in a Improved ROI and significant increase in your competitiveness.

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