What is the difference between an ERP and a CRM?

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Any company worth its salt must know the differences between an ERP and a CRM, two solutions that can contribute significantly to achieving the long-awaited goal of increasing a company's overall profitability.

Even when they have certain similarities, these two types of business management software respond to different concepts:

  • ERP (enterprise resource planning): refers to enterprise resource planning.

  • CRM (Client Bonding management): makes mention of the administration of the relationship with the client.

The implementation of these systems, increasingly multiple and functional, seeks to adapt an organization to digital transformation, improving productivity, control and efficiency, even when their fields of action are different.

Even though some of the specific tasks for the Since these business management programs were designed and can be carried out by others, it should not be forgotten that both have been designed to meet specific objectives.

Be that as it may, the best thing is that companies have both systems to carry out a better administration of the processes, since combining them it is feasible to maximize the efficiency and profitability of the businesses.

Therefore, it is essential that companies know the main differences between an ERP and a CRM. Despite this, first you have to know what they are and what are the advantages of each of these business administration programs.

What is an ERP:

A system of Enterprise resource planning is a software that serves as a support to organize all the key information of all the departments that are part of a company.

Their specific functions serve areas such as sales superbly., inventories, production, finance, human resources or accounting, among other. Its main utility is to facilitate communication between areas and teams to make better decisions.

A great point in favor of ERP is that it is scalable, since it has different modules that can be added little by little to a company as it grows. Let's see it better with an example:

If a company is only a few years old, maybe at that time you just need support with management in the area of ​​sales and finance, but if it grows in personnel and departments, could integrate a human resources module to maintain a better organization and increase team performance.

This is one of the great differences between an ERP and a CRM, even when there are others as we will see later.

Which is a CRM

A system of Customer relationship management serves to boost the commercial relations of an organization with its clients. It is a strategy used to manage interactions with both consumers and potential consumers.

And it is that a CRM builds ties between client and company to increase sales, improve service and experience and increase profitability:

  • As a strategy: It is the way in which the relationship with customers is managed.

  • As procedure: nurture and manage that bond.

  • As technology: Used to record, report and analyze the interactions that users have with the company.

Which are the 5 top differences between an ERP and a CRM:

Both focus on maximizing the resources and profitability of companies, It is essential to know how to differentiate them because each one has unique characteristics that help to identify which one best suits the needs of a company.:



It enables you to organize, manage and control the business processes carried out in the company.

Guarantees the registration of each transaction and interaction with current and potential customers.

It is designed for companies.

It is customer oriented.

Focuses on reducing costs.

Focuses on increasing sales.

Helps to plan business resources and control production aspects, Logistics, Inventory, accounting and distribution.

Provides information on any client to meet their needs and generate market studies that improve business strategies.

Ensures better business management if the company grows.

Guarantees the continuity of the company in its beginnings.

Can a company use an ERP and a CRM at the same time?

Even though a priori it may seem that they are incompatible systems and that they cause different frictions in the intradepartmental administration of any company, the solution is yes. Because solutions like Microsoft Dynamics 365 They are designed to offer a comprehensive response in the cloud for all operations and traceability in any area of ​​the business. Its portfolio of intelligent applications will allow you to respond in real time to any query or administration related to your clients, operations, finances and much more.

Thus, all areas of your company will be involved by having the same information, misunderstandings will be avoided and knowledge sharing will be increased.

Would you be interested in knowing more?

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