The great and innovative analytical possibilities it offers Big data for the business are substantial source of value for the vast majority of companies, Reveals New Accenture Study.
Specifically, extract value from big data is satisfactory for him 92 percent of executives of large companies surveyed, who said they were happy with the results, “for considering them an active that boosts the business and represents a competitive advantage ", explains Narendra Mulani, director de Accenture Analytics.
The consultant further noted that the 89 percent of respondents rated Big Data as “very important” O “extremely important” for digital transformation of their business, Meanwhile he 82 percent classified it as “important”.
in addition, the study found that the companies that use it the most do so to find new business possibilities and sources of income (94 percent), develop products or services (89 percent), improve the loyalty and get new customers (90 percent).
The study surveyed executives in positions related to data management and analysis., marketing and finance in companies in seven industrial sectors, out of a total of 19 countries.
Driving the digital transformation of companies
“Companies are beginning to recognize that Big Data is a cornerstone of digital transformation. They realize its benefits, as higher income, customer loyalty and operational efficiency ", says Horacio Fernández, Accenture analyst.
Despite this, its application is not uniform, detecting a greater interest on the part of large companies. While the latter are more understanding and willing to adopt it, the little ones are much more reluctant.
In global figures, more of 60 percent of the companies have carried out a successful implementation, The 36 percent have not or do not intend to do so and only the 4 percent are currently carrying out their first Big Data project.
The challenges: security, budget and lack of professionals
Putting a Big Data project into practice involves faces great challenges, And it is exactly for this reason that companies more aware of the relevance of big data have more patience when it comes to finding the ideal method for their organization.
In general, its implementation needs to focus on one area and then progressively expand the achievements to the rest of the organization, so that “once a system is found that works, adapts to the different needs of the rest of the organization ", dice. Wins Of The Year, Accenture Analytics Manager.
Safety, the budget and the lack of professionals for its application, execution and analysis of the continuous flow of data that Big Data implies, as well as integration with existing systems are the main challenges that the study has detected.
Being attentive and agile is essential, in summary. According to Accenture, the key to success of Big Data is none other than dedicating resources to a first pilot area, as well as the technical training of the company's workers to take advantage of this investment.
Image source: ddpavumba / FreeDigitalPhotos.net
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