The data cleaning It is also well known for its English term. data cleaning and it is the procedure of detecting and correcting incorrect or corrupt data in a database. The procedure is mainly used in databases when somewhere contains bad data, incomplete, inaccurate or irrelevant that are identified and then modified, replace or eliminate.
Companies are heavily reliant on data, as an example, when it comes to the integrity of customer addresses or to ensure accurate invoices are sent to the correct emails or postal addresses.
When an organization wants to ensure that its customer data is used in the most productive and meaningful way feasible, so that it can increase the intrinsic value of the brand, that organization must attach great importance to the quality of its data using data cleaning.
Companies can achieve a wide range of benefits through data cleansing, some of which can lead to reduced operating costs and maximized profits. These are the advantages it offers:
1. Improve the efficiency of customer acquisition activities.
Through the data cleaning, the problem of bad or contaminated data is effectively eliminated. This way, you can create more efficient lead lists, enabling you to dramatically increase your customer acquisition efforts.
Throughout the marketing process, companies need to make sure data is clean, up-to-date and accurate by regularly following data quality routines. The data cleaning You can also guarantee the best performance of your email or postcard campaigns., having very little chance of finding outdated addresses.
Multichannel clients can also be seamlessly managed, providing the ability to run more successful marketing campaigns in the future that ensure they effectively reach your target audience.
2. Improve the decision-making process.
The cornerstone of effective decision making in a company is its customer data. Data in an average B2B organization is doubling every 12-18 months, and even though the data may be clean initially, errors can appear at any time. Despite this, many companies do not prioritize data quality management. In reality, many of them do not even have a QA record of the last time a test was performed. data cleaning with your customers' data.
Accurate information and data quality are essential for decision making. With clean data, the analytics that comprehensive business intelligence can give you can be much better supported, which can facilitate better decision making. As a last resort, having accurate data can help companies make better decisions that will contribute to the long-term success of the company.
3. Streamline business practices
Clearing duplicate data from the database can help you make the most of business practices and save a lot of money. The data cleaning It can also help determine if certain job descriptions within the company can be changed or if those positions can be integrated elsewhere.. If we have reliable and accurate sales information, we can easily examine the performance of a product or service in the market.
The data cleaningAlong with the right analytics, They can also help to identify a possibility to launch a new product or service that consumers may like., or they can highlight avenues of commercialization that companies can try. As an example, if a marketing campaign is unsuccessful, the company can try other channels that have better customer response rates.
4. Increase productivity
Having a clean and well-maintained database can help companies ensure that their workers make the most of their working hours.. You can also prevent company staff who deal with customers from using outdated information with them.. By helping them work with clean records, we maximize staff productivity and efficiency.
5. Increase revenue
Companies working to drive consistency and increase the accuracy of their data through the data cleaning, can dramatically improve your response rates, which translates into higher income. Data cleansing helps significantly reduce the number of bounced emails. If there is information or promotions in them that the company wants to transmit to its customers and that are urgent, we make sure it reaches customers accurately and on time.
Data duplication is another aspect that can be effectively eradicated through data cleaning. The financial impact of data duplication is directly proportional to the time it remains in the database. Duplicate data can significantly drain your company's resources, since you will have to spend twice as much on a single client. As an example, if multiple emails are sent to the same customer, It is possible that you get upset and even completely lose interest in our products or services.