Have financial support and approval, for a big data project, give your company leadership a clear picture of how those efforts are going to pay off.
CEOs are generally very busy people. Throughout the week they have many meetings, phone calls, videoconferences, events, business lunches and trips. Meanwhile, business and trends continue and may need immediate strategic attention.
This constant time pressure is also felt by the rest of the directors and other commercial managers of the company. For this reason it is very important to have analytical dashboards and data visualization that can meet the needs of managers for critical knowledge and information.
Have a look, A red indicator, yellow or green on a scorecard can tell an executive if something is working fine or if any part of the system is experiencing problems.. As an example, in a retail company, if an executive sees that throughout the launch of a promotional campaign the online sales system works slowly, you will immediately realize that this is going to cause a drop in income and therefore, so much that you can prioritize solving it.
Explain the benefits
The first element is make sure your CEO is aware of the benefits that Big Data can bring to your company. This is not as simple as saying that Big Data will bring a deeper vision of the business or that it will improve the knowledge of the processes., but you should describe it more precisely.
You must discuss in terms of how the company's managers they will be able to see more in financial terms as the company moves through risk, or they will be more accurate when forecasting or even that you will be able to understand more about the trends you see each year in certain companies.
Speak the different languages of your company
We know all departments work and speak in different languages. Think about how marketing people talk compared to the commercial area. The difference is immense, but both could use Big Data to power their jobs. It's simple try to make sure they understand what you are saying And how big data could have a big effect on what they are doing, while making sure they can support you when you go to speak to your CEO.
Instead of an abstract description, It is you need real knowledge of what each department doesand how Big Data can improve it. It is a somewhat difficult task because the reality is that you are not in those 9 O 5 departments, so you need research and complex discussions with the members of the different departments.
Once this is done, be in a position to speak to your CEO. knowing that you fully understand what these departments need and with the assurance that, possibly they support you.
Show success
Acceptance is not always feasible with just words. Frequently you need actions to demonstrate the effects of implementing a Big Data initiative. This can be done through a small implementation and with a small dashboard.
It is essential that these implementations do not significantly disrupt the way the team or CEO works today, but they should be seen in terms of adding additional value to what they already do. It is also essential that this is not done simply to show the benefits that they could have., but you really must provide some kind of benefit from the beginning.
Give them options
If it just says “here is your system, use it”, the climate will not be the most conducive to an effective working environment. On the contrary, it is very possible that it creates rejection towards the new systems.
Therefore, creating a system that suits their needs and what they are looking for will be very important in terms of general acceptance and even enthusiasm around any new project. Sit down with the CEO and discuss exactly what you need. And this is not only true for the CEO, but also for any other company executive, as the CFO, that you must financially approve your project.. If they feel they play an important role in the procedure, you are much more likely to count on their support.
