In the digital transformation To which most institutions were almost forced by the current global context, data plays a key role. In reality, the technological revolution caused by was Data 4.0 pursues an adaptation to the new way of doing business that, both technologically and culturally, raises great possibilities and also some challenges.
As a strategic asset of the organization, data plays an essential role within this massive digital transformation effort, already last year “The budget of companies in Spain considers 4.200 million for technological innovation during 2021 ", according to The vanguard.
Customers: the heart of digital transformation
Far from offering a partial view of the customer, when launching transformation processes the digital must be oriented to a more complete vision of it. It is not so much about enriching the information from a traditional point of view, but to broaden the vision by applying a sociological perspective.
The ultimate goal is to meet your needs in a personalized way, transcending the typical segments to give adequate responses to the reality of each one of them. In this point, data management needs strategies that address a people-oriented vision, leaving the product in the background.
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The relevance of a global transformation
Within this approach, optimal data management requires an integration of information seeking a balance between the internal and external scope of the organization. The key to successful tactical actions depends largely on their implementation from a global vision.
Either carrying out specific or progressive actions, starting from small projects with a view to its expansion, technological decisions must be made aligned with an IT strategy defined. At the same time, to end, It will be framed in a data governance in accordance with company policy, within a strong customer orientation.
Besides, assessment of digital maturity It is another of the great challenges when carrying out this qualitative transformation, since only in this way can we align the measures to the identified level. And it will be easier to determine a Road map in our progress towards the target model.
More than looking for a multichannel or omnichannel experience, what is truly important is to effectively carry out that transformation necessary to change the business model, taking advantage of the advantages that technology offers us.
Strong data management, decisive factor
In this aspect, aligning organizational objectives with technological capabilities is the great challenge. Fundamentally, it will be essential to adequately adapt the processes, as well as guaranteeing the quality of the data, its integration, adaptation to the digital ecosystem, security and strategic use.
Not in vain, in this digital age, the power translate data into business value constitutes one of the main competitive advantages. Since we are in the “Client era”, strong data management in this ever-evolving digital world is an undoubted success factor.
Digital transformation is a procedure that requires a great effort and involvement of the entire company, but the advantages of getting over it are well worth it. At the same time, in a post-pandemic setting with clients, users and providers accustomed to a dynamic almost 100% digital, This business transformation is a requirement for those who want to overcome the crisis and prepare for a world very different from the one we knew. before 2020..
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