When an organization can successfully execute a data strategy, agility and responsiveness along with a clear competitive advantage are the main benefits that can be expected. Conversely, those companies that place less strategic importance on their data face a lower revenue growth outlook and lower competitiveness.
But nevertheless, the most important aspect is to understand that the lack of alignment between IT with the rest of the company's personnel, when it comes to data strategies, can cause expected growth to be minimized.
What to take into account so that this does not happen?
The benefits of smart data usage
Intelligent use of data helps companies increase their revenue. According to the report “The data policy”, the 81% of high-growth companies use data, while among those with low performance only the 57% uses them.
What's more, high-performing companies tend to have almost all elements of their decision-making processes the same, so it is very likely that these organizations pay attention to the results of that data that have. 
Some numbers to keep in mind:
- The 92% of these companies provide their managers with data on which to base their decisions against only the 35% of the ineffective.
- The probability that they consider that their strategic planning and decisions are based on data is 12 times greater.
- It is the CEO who drives data-related initiatives rather than being the IT manager.
The problem of IT misalignment
That IT understands the importance of data and its quality is key to the success of the data strategy. Above all, in the digital age. This is part of achieving a data-driven organization, where everyone is an ambassador of information.
How IT handles data management, it is not aligned with the rest of the areas of the company affects the ability to use them in the best possible way. Despite this, It should be noted that there is a great consensus on the generic idea that having a good data strategy can mean having an advantage over the competition.
Secondly, IT professionals also agree that data can help to get more resources for internal users and also that the techniques used to manage the data are not adequate enough to meet the needs of their companies. .
Educating employees about the effects their work can have on their companies is essential, as well as the importance of keeping in mind that data-driven organizations have a data strategy tied to specific business KPIs.
In this guide you will find tips to start having a data-driven culture in your company.
Specially for you!
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