In 2020 We saw our planet say enough and made us stop, recalculate and somehow question what and how we had been doing it. Facing the 2021, there are many companies that consider being sustainable and reducing their impact on the environment. In this line, Investment in innovation and technology allows companies to be more efficient in terms of handling and managing their data, allowing them to make better stock decisions, logistics and many other areas that directly impact the footprint they leave on the planet.
The data and especially the Big data They help to understand the true impact of each action on the business and of each organization on the environment. Big Data is a priority and a fundamental asset in organizations seeking innovative business models, the design of new products and the creation of shared value.
Data analysis and processing is the key to business sustainability, but it requires support.. Knowledge, to know what information to extract from the data; initiative, to determine based on forecasts which is the best and most sustainable decision to take; and commitment, to appeal to the collaboration of the entire network of contacts in the achievement of common objectives.
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Big data: sustainable goals
Intuition is not an option for a long time, the same goes for common sense, that falls short compared to the objectivity of a piece of data. Y, therefore, it can be said that everything has an impact and that each impact must be measured.
Data analysis and management favors three fundamental aspects:
- Theyedition: compilation of metrics based on the data that it makes available to any company.
- Lakeolaboration: Increase the potential for impact by creating and maintaining links.
- The ttransparency: share performance metrics with the most relevant users.
The great potential impact of big data on sustainability is supported by these ideas:
- Taking meaningful action on corporate sustainability requires understanding all the impacts that the business world and the natural world have on each other..
- The business world has not stopped gaining in complexity, due to the richness of daily interactions between consumers and companies and between suppliers and markets.
- The natural world is even more complicated, with four elements actively involved: people, ecosystem, resources and climate.
Today everything can knowbe and analyze. Other aspects are evaluated when select a provider. You may know how waste is managed throughout the entire supply chain. It is possible to determine the the exact way consumers use a product.
The quality and information available is the most effective management mode. Collecting data that illustrates the operation of a company is the best way to understand it and the only way to optimize its results, because what is not measured cannot be improved.
A sustainable ecosystem
Create your own business ecosystem is to reduce the impact on the environment. This idea consists of collaboration with suppliers and customers, providing a common place to exchange ideas and knowledge, a space to create and innovate. From this platform, it is possible to seek the contribution and joint responsibility to the sustainability of the business, seeing in which areas a difference can be made and how far each one is willing to go.
Companies such as IKEA or Nike are already showing a commitment and responsible behavior with the environment. It's what consumers ask for, but at the same time it is what the company needs.
Turning your back on the planet means much more than ignoring market demand, is to move towards the disappearance of resources.
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The data, Big Data and the analysis that is done with them have the potential to transform the way companies understand the impact of their activity on the environment and can also act on consumer habits. What's more, as we are already seeing, can help companies adapt to changes and emerge stronger from this crisis and future ones.
Facing the 2021, Do you foresee any change that seeks to reduce the footprint on the planet?
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