Data-driven digital transformation

The coronavirus pandemic highlighted the the importance of digital transformation in business. Organizations that had taken consistent action in this direction found andNorth better conditions to go through the crisis and adapt to changes, in a context marked by the priority use of digital channels and remote work.

The times also show that lto digital transformation requires a data strategy to harness the transformative power of information relevant. In the economic dynamics that we live, the companies digital They must focus on the customer to offer differentiated experiences that allow them to choose their own brand. And so they require the power of data to anticipate needs and personalize proposals, adapt to changes in demand and create new business models.

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Data and Analytics: the best answer to face the crisis

The 63% of organizations say providing a great customer experience defines success to a business that prioritizes technology digital. And they are precisely the data those who help to understand customer behavior and how they prefer to interact with your products or services., Your expectations, how and why do they buy. The data pThey allow you to get closer to the consumer, adjust offers to meet your needs and respond faster to changes. TThey also help optimize business processes, discover new value chains, detect potential customers and generate additional income. And they also drive innovation.

Common difficulties

Reality, but nevertheless, the thing is many organizations do not take advantage of all their “data potential”. In reality there are some common reasons for this difficulty – What the lack of a clear business case, data silos, ill-conceived goals and the decision to treat the data challenge as an IT problem–. The disconnected data along with outdated architectures do what various organizations arein incurring huge costs and it seemston prevented from achieving business objectives. Companies need to re-adapt and chart a new architecture that facilitates integration with emerging technologies. Y propitiate effectively manage and leverage data to drive business success.

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Data integration can save business in times of crisis

Nevertheless, actually the big theme it is not this oneNorthto technological, on the contrary cultural: get used to change and develop a culture of data transformation. Leaders must identify a cultural vision that establish the future role of data in business and define a responsibleyour to push the agenda -Ideally a data director- what's wrong with it the support of the entire leadership function. In addition hoh what to offer reasons Sures tol work team on the need for change and what the transformation of data will mean for the future of the organization, y Vinculcatethe explicitly with the benefits it will bring to the customers.

In the age of data 4.0, the data strategy of organizations must align with business processes, people and technology.

Effective data management

As the role of the chief data officer takes hold (EVERY), gaining authority and influence together with other executives, companies stop using the data as a Mere resources and analysis as support tools to developr Ireports and shotsr decisions: lData and analysis become a centerpiece of strategy, focus and investment.

Today it is crucial that organizations take better informed and faster decisions, focus in continuous delivery of value. The success of the digital transformation depends on a data management effective. That is why today we talk about data He directed digital transformation. Organizations need to develop analysis competence and data, since today they are key tools for differentiation, operational accelerators and catalysts of innovation.

How is your company adopting digital channels? What place does the data occupy?

You have doubts?