Digital transformation is a fundamental change in the way an organization delivers value to its customers. ButHow to know if the company is on the right track? Appreciating the significance of digital disruption is the beginning.
Established digital transformation
Many business leaders have come to disdain digital transformation as a concept because its meaning became blurred due to overuse. At the same time, a large part of technology investment continues to go toward digital transformations, in several cases to Replace outdated solutions and applications with new technologies.
This spending is carried out based on very different approaches:
- Incremental improvements.
- Even dizzying approaches focused on digital disruption.
Each organization has different needs and it is clear that this must be taken into account, despite this, The disruptive approach to transformation signals a radical rethinking of how the business uses technology, People and processes to fundamentally change business performance, That manages to penetrate deeply. And that works well.
Despite this, It needs the support of a good plan. Digital transformation, Which must have the backing of top management, It requires interdepartmental collaboration that integrates two almost opposite visions: The business-centered philosophy with the agile models so commonly used in application development.
Even when such a decision constitutes un punto de inflexión en la trayectoria de la compañíaHay que prestar atención que estos cambios radicales suelen llevarse a cabo en busca de nuevos modelos de negocio y nuevas fuentes de ingresos, impulsados por cambios en las expectativas de los clientes sobre productos y servicios.
La realidad confirma que Las expectativas del cliente superan con creces lo que la organización verdaderamente puede hacer y eso significa considerar un replanteamiento fundamental sobre la tecnología y los procesos..
Impulsores de la transformación digital
Las compañías a menudo se embarcan en transformaciones digitales para contrarrestar el potencial de disrupción digital de las nuevas compañías.
El efecto de Amazon en la industria minorista es un buen ejemplo. Su imparable avance ha elevado las expectativas de los consumidores, no solo por la rapidez con la que reciben los productos, sino además por su disponibilidad constante.
El llamado efecto Amazon es el resultado del uso de algoritmos para complementar la estrategia logística y garantizar que cualquier post que se demande pueda llegar rápidamente a las manos del cliente desde los almacenes locales.
La reinvención continua, una característica intrínseca de la disrupción digital, no es un territorio reservado para los minoristas. En el sector del transporte, Uber terminó obligando a todos, desde las compañías de taxis hasta los transportistas y los fabricantes de automóviles, to discover how to incorporate similar ridesharing services or other on-demand features into their business models.
Examples of digital transformation
Agility is one of the many qualities of companies advancing their initiatives digital disruption. They are driven by a powerful motivation: they do not want more agile competitors to steal their market share, so they seek to accelerate innovation, experimenting with new services and digital capabilities to enhance existing offerings or expand their reach to adjacent markets.
As some understand it, digital disruption It is their goal, modernize, their most important need. And not only that, transforming products into services is another key motivation.
Startups can be the best and most abundant examples of digital disruption, especially, but not only, those framed within the technology sector. Drawing inspiration from them, established companies that left that initial entrepreneurial stage long ago, imitate their decisions, even venturing to create software versions of their physical assets, in some cases, to generate revenue from applications.
But, to move from the strategy set on paper to business practice, necessary always being motivated to meet changing customer expectationsY, at the same time, making the right decisions that allow:
- Creating partnerships with companies within the sector and from other industries.
- Align with key executives, making radical organizational changes.
- Upskilling workers, digitally rating them.
- Invierta en laboratorios de innovación.
- Experimente con tecnologías emergentes para cumplir con nuevos planes estratégicos.
Una de las primeras cosas que deben hacer las compañías al embarcarse en una transformación digital es Obtener un conocimiento profundo del mapa del recorrido del cliente. Y, mientras se trabaja para obtener esa visión sobre su ciclo de vida, es necesario tener claro qué resultados comerciales desea lograr para los clientes.
Consejos para la disrupción digital
Para lograr el tipo de cambio deseado en el contexto de la disrupción digital, determinar objetivos es imprescindible. Pero es esencial ser valiente al configurar el alcance. y trate de evitar perderse en cambios incrementales.
Adoptar el diseño adaptativo, making frequent periodic adjustments to the transformation strategy, enables greater agility. This, at the same time, makes it easier to encourage risk-taking, allowing even lower-level employees to make decisions, they may sometimes fail and always learn from their attempts.
Digital transformation, to consolidate, requires preventive changes rather than being seen as a mere reaction to competitive pressures. But in addition, one must be alert to potential problems that may arise in the process.
Digital disruption is within reach of most institutions, but even the best project could end in failure if there is poor leadership, there is an excessive focus on cost reduction, no se resuelve la falta de alineación entre TI y el negocio, el compromiso de los trabajadores o digital La transformación se aborda como un viaje tecnológico independiente del negocio..
¿Su compañía es capaz de transformarse al ritmo necesario e innovar mientras elimina los procesos heredados y reemplaza la tecnología obsoleta?
